Can Big Food Regulate Itself? Fat Chance
By MARK BITTMAN, The New York Times, August 2, 2011
Life would be so much easier if we could only set our own guidelines. You could define the average weight as 10 pounds higher than your own and, voilà, no more obesity! You could raise the speed limit to 90 miles per hour and never worry about a ticket. You could call a cholesterol level of 250 “normal” and celebrate with a bag of fried pork rinds. (You could even claim that cutting government spending would increase employment, but that might be going too far.) You could certainly turn junk food into something “healthy.”
That’s what the food industry is doing.
Back in May I wrote about the voluntary guidelines for marketing junk food to kids developed by an interagency group headed by the Federal Trade Commission. These non-binding suggestions ask that the industry market real food to kids instead…
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